Due to the ongoing global pandemic, Singaporean digital marketing experts believe that the current email marketing trends can have a major effect on your business strategy for 2021. The major changes in the country’s social and economic landscape and worldwide since the previous year have paved the way for the rapid transformation in this type of marketing scheme. It requires email marketing in Singapore to keep up with the times.
Since the pandemic continues to bring businesses to plenty of changes regarding the way the consumers look at brands and make their purchase decisions, the email marketing experts have to adapt to all the innovations that will come their way.
Here are some of the key email marketing trends that industry experts expect to unfold in 2021.
Reach Out to a Wider Audience Through WeChat
WeChat is undeniably the most popular mobile app in China. Almost every Chinese citizen in the country uses this app for professional and personal purposes.
While your company may be based in Singapore, you can still reach out to your Chinese audience through a WeChat marketing agency. They can assist you in breaking through in the Chinese market. They will ensure that the content of your email will comply with the market’s standards.
More Investments in Boosting Email Marketing
Your business would benefit from getting the best team to handle your email marketing for 2021. Invest in a pool of highly qualified and equipped professionals with reliable market research. You can have an assurance that your campaign will take your company to greater heights. You need to allocate more budget for email marketing this year since it is now one of the most reliable forms of marketing during the pandemic era.
Hyper-Personalisation
Because of the pandemic, brands started to become hyper-sensitive when setting up the age-old strategies in email marketing. Today, creative email marketers always make it a point to experiment with messaging ideas that could improve their marketing outreach. One of the best ways to do this is to use hyper-personalization.
Experts believe that this trend can potentially have a significant impact on the positive user experience. Also, hyper-personalized emails can reduce your efforts to make a well-coordinated and simple customer journey, provide relevant information to your team, and save your time.
Interactive Emails
Your target users can have direct interaction with the content of your emails using this trend. According to recent studies, a video inclusion in your email can boost its click rate by as much as 300%. Using Accelerated Mobile Pages, your email will stand out against all the other brands in your industry.
You can opt to add a product straight into the shopping cart from the email. It also helps eliminate the need to lead the customers to the landing page, which increases the conversion rate. Ultimately, it can give a highly convenient shopping experience for all your users.
More Email Marketing Automation
By implementing email marketing automation, your brand can boost the chances of having higher customer conversion rates. It can also help improve your customer retention.
The email animation is also a good strategy to personalize the email you can send to your target customers. It can also help you create a viable schedule for sending targeted emails based on consumer insights.
Email marketing will continue to be a key marketing tool in 2021 and beyond. As long as you can keep up with the trend, you can take advantage of this marketing tool for a very long time.
TechReportAsia 